Press kitFor journalists
The gift tracker that keeps the surprise.
Wishpile is a free gift-planning app for families and friends. Everything on this page is yours to use in your coverage: facts, ready-to-paste boilerplate, screenshots, and brand assets. If you need something that is not here, a walkthrough of the app, or a quote from the founder, just ask.
01At a glance
Fast facts
- Name
- Wishpile
- Category
- Gift planning and wishlists
- Platform
- Web app. Runs in any browser on iPhone, Android, tablet, and desktop, and installs to the home screen. No app store, nothing to download.
- AI assistants
- Connects to Claude (listed in Claude’s connectors directory) and ChatGPT, so people can check and update their lists by chatting. An in-app assistant, Ask Wishpile, answers how-to questions.
- Currencies
- Budgets and totals in each person’s own currency. Prices from shops abroad keep theirs and convert at the day’s rate.
- Price
- Free. Every feature, no paid plans.
- How it makes money
- Affiliate links on supported retailers (starting with Amazon). No ads, no data selling.
- Status
- Publicly available
- Developer
- OTC MVP LLC
- Founder
- Shannon Wilson
- Website
- wishpile.com
- Press contact
- info@wishpile.com
02Copy and paste
Boilerplate
Three lengths, written to be pasted as-is. No approval needed.
One-liner25 words
Wishpile is a free gift-planning app that keeps every gift idea, budget, and family wishlist in one shared place, without ever spoiling a surprise.
Short50 words
Wishpile is a free gift-planning app for families and friends. It keeps every gift idea, per-person budget, and shared wishlist in one place, and hides claimed gifts from the person receiving them, so a whole family can plan together without spoiling a surprise. It runs in any browser, and inside ChatGPT and Claude.
Long135 words
Wishpile is a free gift-planning app that replaces the spreadsheet, the group chat, and the panic gift card. Families and friends keep every gift idea, per-person budget, and wishlist in one shared place, tracking each present from idea to bought to wrapped. Paste a product link from most shops and Wishpile fills in the name, photo, and price. Claims are hidden from the person receiving the gift, so relatives can coordinate in the open without spoiling a single surprise. Group gifts let several people split the cost, and a built-in Secret Santa draws names so privately that even the organizer cannot see who drew whom. Wishpile runs in any browser on any phone or computer, and connects to ChatGPT and Claude so people can check their lists by chatting. Wishpile is completely free.
03The product
What it does
Gift lists for everyone
Every person you buy for gets a list. Each gift moves from idea to bought to wrapped, so you always know what is still outstanding.
Paste a link, get the gift
Paste a product link from most shops and Wishpile fills in the name, photo, price, and store. Saving an idea takes seconds, on a phone, mid-conversation.
Budgets per person
Set a spending limit for each person and see what is committed against it before you overspend, not after the statement arrives.
Wishlists, shared your way
Everyone keeps a running wishlist of their own, adding things the moment they want them. Share it with a wishlist group, by link, or by email, so relatives buy what people actually want.
Claims the recipient never sees
When someone claims a gift on your wishlist, the claim is hidden from you by design. Relatives coordinate in the open; you stay surprised.
Group gifts
Several people chip in on one expensive present, with each contributor’s share of the cost tracked in the app.
Secret Santa generator
Names are drawn privately, so not even the organizer knows who has whom. Exclusions, a shared budget, wishlists on each assignment, anonymous messages to your giftee, and email reminders.
Next year, already started
Clone last Christmas to start this one with the same people and budgets, and the ideas you never got to. Old lists are archived, not deleted, so every past gift stays on record.
Works in ChatGPT and Claude
Connect Wishpile and ask in plain words: how is my Christmas shopping going, what does Maya still want, add this link to my wishlist. Changes show up in the app straight away.
04The angle
Why it is different
The short version: shared gift lists usually force a trade between coordinating and staying surprised. Wishpile removes that trade.
The surprise is the product
Most shared-list tools leak. Wishpile enforces the surprise at the database level: claims on your wishlist are invisible to you, permanently, and Secret Santa pairings are hidden even from the organizer.
Both halves in one app
Wishlist apps serve the person receiving; gift trackers serve the person buying. Wishpile does both: your own wishlist, and a budgeted plan for everyone you buy for, linked so a wish you claim can go straight into your gift plan.
Plan gifts by chatting
Wishpile connects to Claude and ChatGPT. The assistant acts as you and sees only what you can see, so it can never reveal what was claimed from your own wishlist or who drew whom.
Nothing to install, for anyone
Wishpile runs in the browser. Family members can view and add to a shared wishlist from a link, on any phone, with no app store trip.
Family can join without an account
Relatives added to a wishlist group get a personal link to keep their own wishlist without signing up, and anyone sent a wishlist can claim from it with no account. That is what makes a whole extended family adopt it. Secret Santa participants sign in with a free account to see who they drew.
Free, and honest about why
Wishpile is completely free, with no paid plans. Running costs are covered by affiliate links on retailers like Amazon, which never change the price you pay.
No ads, no data selling
Wishpile runs no advertising, builds no cross-site tracking profiles, and does not collect your contacts, location, or browsing history.
Built for the whole year
Not a December-only tool. Birthdays, anniversaries, and “saw this, she would love it” ideas in March all live in the same place, and each year’s lists carry forward to the next.
05The app
Screenshots
Real screens from the live app, yours to use in coverage. Email us for higher-resolution files or a specific screen.
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Open full size: In ChatGPT and Claude
Asked a question in plain words, the assistant answers with a live Wishpile card. A family member can claim a gift right from the chat, and the person it is for still never sees it.
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Open full size: 06Pricing
What it costs
Free. Every feature, for everyone.
Lists, wishlist groups, claiming, per-person budgets, group gifts, Secret Santa, and the ChatGPT and Claude connection are all free. There are no paid plans, subscriptions, or in-app purchases, and Wishpile never asks for payment details.
Running costs are covered by affiliate links: product links to supported retailers, starting with Amazon, become affiliate links. That never changes the price you pay and never changes which gifts are shown.
07The team
About and founder
Wishpile is built by Shannon Wilson under OTC MVP LLC, an independent software studio. It is a small, self-funded product with no investors and no growth team behind it.
Wishpile started from the ordinary problem of coordinating family gifts across a spreadsheet, a group chat, and a lot of guessing, and from the observation that every tool built to fix it either spoiled the surprise or asked everyone to install an app.
Available for interviews, product walkthroughs, and commentary on gift-giving, family coordination, and building software independently. Reach out at info@wishpile.com.
08Logos and color
Brand assets
Please do not stretch, recolour, or add effects to the logo. Headlines are set in Fraunces and text in DM Sans (both free on Google Fonts). Email us for source files or a format that is not here.
Coral
#FF5C7A
Brand accent. Logo, highlights, drawn underlines.
Deep coral
#C0304F
Coral for text and links on light backgrounds.
Paper
#FBF6EF
Background.
Sand
#F3EADF
Alternate sections and panels.
Ink
#231C18
Text.
Sage
#35584A
Supporting accent (done, confirmed).
Press contact
Need anything else?
Happy to provide a guided walkthrough, extra screenshots, a founder quote, or answers to anything this page does not cover.